Stephen Elop took over as CEO of Nokia in September of 2010. In 21 months of Mr. Elop’s tenure, Nokia has seen its cash reserves, market share, and stock price shrink dramatically.
Under Mr. Elop’s watch, we have seen introduction of Windows based smart phone Lumia 900, which at best may be remembered as a flop.
1st, it was made available to the US market on Easter Sunday!
2nd, they chose “Chris Parnell”, as their advertising lead. Is that the best they could do??
3rd and worst of them all is Microsoft’s announcement that devices running Windows 7 mobile OS will not be upgradable to the new Windows 8 version. You would think Mr. Elop, having been at Microsoft, would have been able to plan for this. Who wants to pay good money for an already obsolete “new” phone?
Mr. Elop has not communicated his strategy (if he has any) as to how he is going to save Nokia. There is nothing in his background indicative of him having been a turnaround executive. He has no record of innovation. His latest claim to fame is that he was at Microsoft, which is not impressive either. Microsoft has not been recognized as an innovator in recent years, even though they have had a monopoly on the PC operating system. Which by the way, thanks to Google and other SaaS pioneers is coming to an end?
Nokia has a tremendous intellectual capital. Their patent portfolio is very valuable, and some of their products, such as their 41-megapixel 808 Purview, are fantastic. Lumia 900’s physical design is slick. All of which begs the question: "why Nokia has not capitalized on any of these?". Why would their commercials feature “Chris Parnell” instead of someone with a bit more personality?
We have seen many technology icons bite the dust, the latest, Eastman Kodak, another pioneering company with impressive patent portfolio and engineers. What was Kodak’s mistake? They hired an executive with no intention or ability to save the company. Nokia’s board should take a page out of IBM’s rise from the ashes. In 1992, IBM was losing ground on all fronts, with their stock down, and business in tatters. The board sacked Bill Ackers and started looking for someone who had done what IBM needed done in the computer industry. The luminaries short list was John Scully of Apple, George Fisher of Motorola, Eckhard Pfeiffer of Compaq, and Scott McNealy of Sun. IBM’s board decided to go with a true visionary, Lou Gerstner, and he was able to save IBM. Nokia needs a Gerstner.
In my opinion, Nokia could be saved only if the shareholders of Nokia ask for an end to Elop’s flops and show him the door.